Clarins Seeds of Beauty

Clarins Seeds of Beauty

PRESERVE BIODIVERSITY.

The partnership between PUR Projet and Clarins was formed following a meeting between two visionaries who are both passionate about nature: Christian Courtin-Clarins and Tristan Lecomte. Seeds of Beauty is one of the projects rolled out by Clarins which aims to preserve biodiversity in cooperation with local communities who will benefit from the projects.

To date, we have planted

5
3
6
 
0
0
0
Plus

trees around the world

Map Mangrove
  • Australia
    8,823

    Brazil
    33,801

    Burkina Faso
    300

    Canada
    16,000

    China (Hebei)
    24,672

    China (Yunnan)
    83,500

    Spain
    5,334

    France
    5,667

  • Peru
    10,566

    Portugal
    2,437

    Indonesia
    166,265

    Japan
    2,000

    Thailand
    159,983

    United States
    18,960

Clarins supports
MANGROVE REFORESTATION PROJECTS

In order to restore biodiversity in Southern Thailand by helping the association

Did you know ?

Mangroves are...

...home to a very rich flora and fauna and a habitat for many species, some of which are endangered.

...a source of security, livelihood and well-being to coastal communities. Because of its richeness in a vairety of seafood, wood, textile fibres and medicinal plants.

...a shield against the effects of global warming because they are capable of storing a large quantity of atmospheric carbon.

...one of the most productive ecosystem in the world.

Indonesia, the hub of our commitment

Since 2016, Clarins has been providing support for local projects in several regions in the island of Sumatra, Indonesia. Our goal? To improve and preserve the quality of land, reduce erosion, and increase and diversify the producers' income. A genuinely virtuous circle wherein we are all key players who collaborate with each other: You, PUR Projet and Clarins.

Maksyarin and Sulaini watering the plants

WOMEN SPEAK

Maksyarin (36) - wearing brown clothes - and Sulaini (37) - wearing yellow clothes - are two sisters living a few km outside Takengon

Both work on their family’s farm which spans several hectares, cultivating coffee, durian, jack fruit, oranges and cacao. They normally clean and pick coffee. The farm also has a nursery for coffee plants (shown in the pictures). There, the family grows plants twice a year then distributes them to other farmers in the area. At the moment they have 16,000 4-month-old plants (they will be ready in December). Maksyarin has three kids and Sulaini five.

Why you should plant trees

One tree can generate multiple benefits

BENEFITS FOR THE ECOSYSTEM:

  • Weather picto Adaptation to climate change.
  • Shovel in soil picto Soil enriched with organic matter and decontaminated, and risks such as landslides and damages caused by erosion are mitigated.
  • Bird picto Improved pollination, pest control and preservation of biodiversity.
  • Water drop picto Water purification and improved infiltration and water holding capacity of soil and atmosphere.

LOCAL COMMUNITY BENEFITS

  • Logs picto Increased and diversified revenue
  • Two people picto Education and training for a more sustainable agricultural model
  • House picto Preservation of customs and traditional know-how

Knowledge of agroforestry

Pur project agroforestry video

Our model for action

Thanks to PUR Projet, Clarins has been able to provide on-the-ground support for an action model based on 4 criteria:

  • 1

    INCLUSIVE:

    involves all concerned parties and helps local communities.

  • 2

    HOLISTIC:

    projects with multiple impacts and benefits: social, environmental and economic.

  • 3

    LONG-TERM:

    projects designed to last for 40 years, integrating long-term management by local communities.

  • 4

    QUALITY REQUIREMENT:

    Full traceability, full disclosure and high-quality seeds.

Pur Project Logo

Discover our other initiatives: