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70 years of innovation

In 2024, Clarins celebrates 70 years of groundbreaking French beauty, powered by nature's very effective ingredients.

From generation to generation, our iconic products have adorned dressing tables and bathroom cabinets around the world.

Here's to seven decades of beautiful innovation, beautiful sharing, and beautiful engagement.

Chapter 1 Chapter 2 Chapter 3 Chapter 4

From iconic products to the Clarins Institut, discover what's made us unique for the past seven decades.

Chapter 1

A family affair

Discover the story of a French family with a revolutionary vision: that beauty should be seen, felt and lived.

Made in France

In 1954, Jacques Courtin-Clarins opened the first Clarins Institut in the very heart of Paris.

Seven decades on, Clarins continues to be led by the Courtin-Clarins family, remaining true to its founder's belief: that nature holds the secret to lifelong beauty for all.

Pioneering savoir-faire

Every Clarins creation boasts a tailormade application ritual imagined by our Beauty Experts, support the true power of each formula.

A unique heritage, born in the Clarins Institut and handed down through generations.

Today, Clarins' Spa expertise remains unmatched, with over 200 Instituts across the world.

Discover the Clarins Spa

Chapter 2

Innovation, then and now

Right from the very beginning, when Clarins was founded in 1954, our groundbreaking formulas and innovative approach to wellness set us apart.

1965: L'Huile Tonic

The body treatment oil made with 100% plant extracts that tones skin and invigorates the senses. Beauty legend and bestseller*, Tonic Oil distills our 70 years of skin expertise into each sensorial drop.

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1978: Extra-Firming

The firming cream that puts the spring back into skin, thanks to the firming power of kangaroo flower extract. Formulated with over 40 years of firming expertise, Extra-Firming helps to reactivate firmness, to defy the appearance of wrinkles and offer visibly smoother and more supple skin.

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1985: Double Serum

The no.1 bestselling serum^* with a unique double formula. Powered by 21 potent plant extracts, it addresses visible signs of ageing and perfectly suits all ages^** and skin types. With one sold every 4 seconds^***, Double Serum is the ultimate symbol of Clarins’ dual promise to excellence and innovation.

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1987: Eau Dynamisante

The first eau de toilette from Clarins that combines the fragrance and plant extracts, for an uplifting scent and an even more uplifting sensation. Eau Dynamisante pioneered a new trend in cosmetics and remains the most celebrated of skin care fragrances even today.

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2015: Lip Comfort Oil

The lip oil that nourishes and plumps, leaving lips shiny with a hint of sheer colour. With one sold every 20 seconds^*, Lip Comfort Oil is the perfect symbol of Clarins’ skin care-inspired approach to make-up.

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Chapter 3